# Independent Web Consulting — Project Proposal

---

**Prepared for:** [Client Name / Company]
**Prepared by:** Independent Consultant
**Date:** [Date]
**Engagement Type:** One-Time Technical & Marketing Audit
**Fee:** $[Amount] — Due in full before work begins
**Payment Method:** [Cash / Crypto (USDT/USDC) / Wire Transfer]

---

## 1. Scope of Work

This engagement covers a comprehensive technical and strategic audit of your web property, with actionable recommendations delivered as a written report. The goal is to identify opportunities to increase traffic, improve user engagement, and maximize conversion.

### Deliverables

- **Technical Performance Audit** — Page speed, mobile responsiveness, Core Web Vitals, server response times, CDN configuration.
- **SEO & Discoverability Report** — Metadata optimization, schema markup, internal linking structure, keyword targeting, backlink profile analysis.
- **UX & Conversion Optimization** — Navigation flow, layout effectiveness, call-to-action placement, bounce rate analysis, A/B test recommendations.
- **Traffic & Marketing Strategy** — Platform-specific advertising recommendations, audience targeting, retention mechanics, content strategy.
- **Competitive Landscape Overview** — Benchmarking against top competitors in your vertical, identifying gaps and opportunities.

### Out of Scope

- Content creation or production
- Ongoing management or retainer work
- Implementation of recommendations (available as a separate engagement if desired)
- Legal, compliance, or regulatory advice

---

## 2. Timeline

| Phase | Duration |
|---|---|
| Discovery & Data Collection | Days 1–3 |
| Analysis & Report Writing | Days 4–7 |
| Final Report Delivery | Day 8–10 |
| Q&A Follow-Up Call (30 min) | Within 5 days of delivery |

**Total engagement: ~10 business days from payment receipt.**

---

## 3. Deliverable Format

You will receive:

1. **Executive Summary** (2–3 pages) — Key findings and top 5 priority actions.
2. **Full Audit Report** (15–25 pages) — Detailed analysis with screenshots, data, and specific recommendations.
3. **Action Checklist** — Prioritized implementation roadmap your team can follow.
4. **30-Minute Follow-Up Call** — To walk through findings and answer questions.

All deliverables provided as PDF. No branding, no watermarks — it's yours to use internally.

---

## 4. Terms

- **Confidentiality:** All information shared during this engagement is treated as strictly confidential. No client information will be disclosed, referenced, or used in any portfolio, case study, or public material.
- **Independence:** This work is performed independently. No company affiliation.
- **Payment:** Full payment required before work begins. No refunds after discovery phase begins.
- **Communication:** All communication via [encrypted email / Signal / designated channel]. No social media contact.
- **IP Ownership:** Upon payment, all deliverables become the exclusive property of the client.

---

## 5. Acceptance

To proceed, confirm acceptance via [email/message] and arrange payment.

**Client:** _________________________ **Date:** _____________

**Consultant:** _________________________ **Date:** _____________

---

*This proposal is valid for 14 days from the date above.*
